They're like an animated counterpart to the written word, but instead of communicating facts, they attempt to make complex ideas easier for viewers by using simple language and 3D characters and graphics. These short videos can help your company grow content engagement for onboarding, training, employee development and more. Increase information retention, recall, and lesson completion rates across all departments with a well crafted animated training and learning short-form video.
Keep it short – 60 seconds or less is ideal. Your key message and value proposition should be in the first 30 seconds. Use 2nd person (you), using words like "You" or phrases with personalization such as “Your journey begins here." Use a friendly tone so that everyone can understand what you're saying. Try to add a camera cut every few seconds to keep users eyes focused on your message.
3D video uses dynamic scene visuals to grab the viewer's attention and cuts through the clutter of other media. Whether you want to help your employees learn about a new Diversity and Inclusion initiative, train on a new product or process, or create an emotional connection with scenario training, 3D animated videos are an effective way to get your messages and lessons across.
Retention rates fall with longer videos. In a 60-second video, viewers will generally pay attention for about 45 seconds. Avoid going over 2 minutes and make sure your key messages are within the first 30 seconds when viewers are most attentive.
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