They're like an animated counterpart to the written word, but instead of communicating facts they attempt make complex ideas easier for viewers by using simple language and 3D characters and graphics. These short videos can help your company generate leads while reducing bounce rates; foster brand awareness across all platforms like your website, social media, and blogs; increase conversions with their engaging format!

Animation is an effective way to tell stories for content marketing, thought leadership, brand awareness, and product features. Traditionally, animation required technical skills, which required marketing teams to hire agencies or studios, often paying thousands of dollars per minute of video and waiting weeks or months for the finished video. Aquifer gives your team the ability to make studio-quality animated videos in minutes.

3D video uses dynamic scene visuals to grab the viewer's attention and cuts through the clutter of other media. Whether you want to help your customers understand how a new product works, or want to create an emotional connection through a character or mascot, 3D animated videos are an effective way to get your message across.

Retention rates fall with longer videos. In a 60-second video, viewers will generally pay attention for about 45 seconds. Avoid going over 2-minutes and make sure your key messages are within the first 30 seconds when viewers are most attentive.