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Editorial

Top NFT strategies brands use to drive revenue

NFTs can create not only new ways to market a brand but also new revenue streams. Learn how brands from Nike to the MLB are driving engagement and revenue with digital items on the blockchain.

Chen Zhang
November 21, 2021
Culture

How Virtual Barbie Helped Mattel Sales Reach 4-Year High

Mattel's Q1 2021 sales surged 87% to more than $276 million boosted in part by a renewed demand for the iconic toy. Barbie's YouTube channel and Instagram pages have millions of subscribers. Becoming a virtual influencer may have been the brand's wisest move yet.

Chen Zhang
May 16, 2021
Editorial

How to grow customer engagement with the right animated video

Part two of a three-part series: Animating Your Brand. Discover how some of the world's biggest media, B2B, and consumer brands used animation to grow revenue and customer engagement.

Matt Udvari
February 9, 2021
Editorial

Why is animated video popular?

Part one of a three-part series: Animating Your Brand. Learn about animation's advantages for lasting brand value and engagement.

Chen Zhang
January 31, 2021

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Culture

How Virtual Barbie Helped Mattel Sales Reach 4-Year High

Mattel's Q1 2021 sales surged 87% to more than $276 million boosted in part by a renewed demand for the iconic toy. Barbie's YouTube channel and Instagram pages have millions of subscribers. Becoming a virtual influencer may have been the brand's wisest move yet.

Chen Zhang
May 16, 2021
Editorial

How to grow customer engagement with the right animated video

Part two of a three-part series: Animating Your Brand. Discover how some of the world's biggest media, B2B, and consumer brands used animation to grow revenue and customer engagement.

Matt Udvari
February 9, 2021
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