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Rising popularity of TikTok with younger audiences

TikTok is synonymous with Gen Z dancing trends, self-expression, fashion, and culture.   Beyond serving up short videos,  TikTok’s success is due to its combination of a dopamine-inducing cocktail of personalities, visuals, and music, all in a congruent pattern that younger brains find especially satisfying. 

It’s estimated that a third of Tiktok’s audience is under the age of 14.

As of Sept 2, 2020, the app is reported to have over 800 million monthly active users. 

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‍Some creators use sophisticated production processes

The vast majority of the top 100 TikTok creators, such as  Charlie D’Amato, Addison Rae, and yes, Will Smith seem to be shooting and editing their videos directly in the app. TikTok provides sophisticated in-app editing tools, including clipping, music sync, filters, and voice effects. The rich capabilities enable any creator to shoot, edit, and upload videos in minutes.

Some creators use their expertise in VFX and practical effects use many additional tools to create stunning and extremely popular videos. No one does it better than Zach King.

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Animated videos gaining popularity

Animation is another expertise-heavy type of video that, when done well, is far more time consuming to create than mobile live action, but can yield incredible results. A high-quality animation requires knowledge of art, modeling (if 3D), animation, animation software, audio, and video editing.

With traditional methods, it can take up to 2-6 weeks to complete one 15 or 30 second high-quality animation. 

Despite these challenges, there are some popular creators using their talent to amass huge audiences by creating animations and animated videos. High-quality animation creators can quickly grow a big audience if the quality of their videos matches what audiences want.

Top 10 animated TikTok accounts you need to follow

1. @dave.xp

4.4M followers

Well known characters performing trending TikTok dances

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2. @ennie_yoyki

5.8M followers

A cat, a racoon, and their cute adventures together

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3. @weirdhelga

3.8M followers

Helga doesn't quite have her life together

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4. @thelandofboggs

2.3M followers

A bean with a relatable, self-deprecating sense of humor

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5. @ketnipz

1.7M followers

The inner thoughts of a self-aware bean

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6. @noodle_and_bun

2.3M followers

One cat's unending hunt for a mouse

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7. @jankyandguggimon

1.8M followers

Violent, provocative, fashionable videos from Janky and Guggimon of SuperPlastic

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8. @pictoline

410.8K followers

Bright, effervescent character animations in Spanish and English

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9. @marblemannequin

900k followers

Satisfying, surreal 3D animations and visualizations

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10. @maddiewinter

2.6M followers

Dancing videos, but with bright animations

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Does your brand need animated videos?

Aquifer is mobile and web platform that helps brand, marketing, and learning and development teams make custom animated videos in minutes. Whether you're using your brand mascots and colors or choosing from one of our professional templates, you can collaborate with your team to create short-form and social media videos fast.

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