Popular creators are using the video platform to amass huge audiences by creating animated videos.
TikTok is synonymous with Gen Z dancing trends, self-expression, fashion, and culture. Beyond serving up short videos, TikTok’s success is due to its combination of a dopamine-inducing cocktail of personalities, visuals, and music, all in a congruent pattern that younger brains find especially satisfying.
It’s estimated that a third of Tiktok’s audience is under the age of 14.
As of Sept 2, 2020, the app is reported to have over 800 million monthly active users.
The vast majority of the top 100 TikTok creators, such as Charlie D’Amato, Addison Rae, and yes, Will Smith seem to be shooting and editing their videos directly in the app. TikTok provides sophisticated in-app editing tools, including clipping, music sync, filters, and voice effects. The rich capabilities enable any creator to shoot, edit, and upload videos in minutes.
Some creators use their expertise in VFX and practical effects use many additional tools to create stunning and extremely popular videos. No one does it better than Zach King.
Animation is another expertise-heavy type of video that, when done well, is far more time consuming to create than mobile live action, but can yield incredible results. A high-quality animation requires knowledge of art, modeling (if 3D), animation, animation software, audio, and video editing.
With traditional methods, it can take up to 2-6 weeks to complete one 15 or 30 second high-quality animation.
Despite these challenges, there are some popular creators using their talent to amass huge audiences by creating animations and animated videos. High-quality animation creators can quickly grow a big audience if the quality of their videos matches what audiences want.
Well known characters performing trending TikTok dances
A cat, a racoon, and their cute adventures together
Helga doesn't quite have her life together
A bean with a relatable, self-deprecating sense of humor
The inner thoughts of a self-aware bean
One cat's unending hunt for a mouse
Violent, provocative, fashionable videos from Janky and Guggimon of SuperPlastic
Bright, effervescent character animations in Spanish and English
Satisfying, surreal 3D animations and visualizations
Dancing videos, but with bright animations
Aquifer is a new kind of animation studio. Our proprietary technology generates animated videos in any style and our team gives you services you'd expect from a top-tier studio. We do it all faster and at a fraction of the cost of traditional animation studios or freelancers.
Check out the latest Aquifer announcements
Part two of a three-part series: Animating Your Brand. Discover how some of the world's biggest media, B2B, and consumer brands used animation to grow revenue and customer engagement.