Creating an Emotional Connection in Your L&D Content

L&D content has to both engage and inform its target audience. Creating an emotional connection improves both, though it can be difficult to achieve without some help.

5
 min. read
May 14, 2022

Do you want your audience to be engaged or bored?

Effective L&D content relies on creating an emotional connection between your material and your intended audience. Learning and development has always had an uphill battle to fight to interest its core audience. Those who create it successfully have learned that forming an emotional connection cannot be an afterthought – it is the deciding factor between an engaged audience and a bored one.

Of course, creating an emotional connection is easier said than done. Continue reading to learn ways to use modern technology and learning strategies to improve the emotional connection of your L&D content. This will not only increase the engagement of your material but its profitability for your brand as well.

Emotional connection is…complex.

The reason L&D content has such a hard time creating an emotional connection is that emotions are not learned the same way that facts or names are. Recent studies by educational institutions like ACDC suggest that emotion drives learning retention on a basic biological level, meaning that learners who are emotionally engaged retain more.

This is why learning and working environments that are emotionally stressful are less productive than calming ones. It’s also why overly controlled learning environments may increase efficiency but lower creativity and engagement.

To make your learning content more productive, here are three ways to increase an emotional connection with your audience.

  1. Make the content personal

Personal L&D content stands a better chance of creating an emotional connection, which will help employees and customers retain your information.

If your learning content stems from job opportunities, for example, demonstrate how those jobs offer specific advancement opportunities. If your content is all about sharing your brand or identity, focus on how your services will impact your audience.

Replace lists of features with lists of uses to create engagement with an audience who is listening for ways that your services can improve their lives.

  1. Make the content relevant

Relevance comes in many forms when it comes to L&D content. We’ve already talked about making content personal. Making it technologically relevant can be just as impactful.

Use modern technology to your advantage in your L&D content, such as by using a service like Aquifer to create 3D avatars that you can use to communicate information more uniquely.

The ability to face-capture a 3D avatar that represents your brand and speak through them in your L&D content can majorly impact how engaged your audience is.

Test for results

Your methods of adding emotional content to your L&D material may require testing to get the right balance of informative and engaging for your target audience. However, the audience itself can be tested too.

Schools have always known that a little quiz keeps learning mechanisms working properly. You don’t have to test your audience like that but adding a little testing psychology to your L&D content can help retention, which can help create an emotional connection.

Consider posing questions to your audience rather than just statements. Find ways to make your viewers think, rather than do all the thinking for them.

Schedule a demo with Aquifer today to see how you can use modern technology to enhance your L&D content and form the connections that create retention and brand engagement in the modern day.

Ready to start creating?
Talk with our team.

black and white image of man smiling with brown hair
Black and white photo of blonde woman smiling
Aquifer and Guru Studio partner to launch True from hit Netflix series on Cameo.  Learn More
Features

Creating an Emotional Connection in Your L&D Content

3 Sep 2020

Do you want your audience to be engaged or bored?

Effective L&D content relies on creating an emotional connection between your material and your intended audience. Learning and development has always had an uphill battle to fight to interest its core audience. Those who create it successfully have learned that forming an emotional connection cannot be an afterthought – it is the deciding factor between an engaged audience and a bored one.

Of course, creating an emotional connection is easier said than done. Continue reading to learn ways to use modern technology and learning strategies to improve the emotional connection of your L&D content. This will not only increase the engagement of your material but its profitability for your brand as well.

Emotional connection is…complex.

The reason L&D content has such a hard time creating an emotional connection is that emotions are not learned the same way that facts or names are. Recent studies by educational institutions like ACDC suggest that emotion drives learning retention on a basic biological level, meaning that learners who are emotionally engaged retain more.

This is why learning and working environments that are emotionally stressful are less productive than calming ones. It’s also why overly controlled learning environments may increase efficiency but lower creativity and engagement.

To make your learning content more productive, here are three ways to increase an emotional connection with your audience.

  1. Make the content personal

Personal L&D content stands a better chance of creating an emotional connection, which will help employees and customers retain your information.

If your learning content stems from job opportunities, for example, demonstrate how those jobs offer specific advancement opportunities. If your content is all about sharing your brand or identity, focus on how your services will impact your audience.

Replace lists of features with lists of uses to create engagement with an audience who is listening for ways that your services can improve their lives.

  1. Make the content relevant

Relevance comes in many forms when it comes to L&D content. We’ve already talked about making content personal. Making it technologically relevant can be just as impactful.

Use modern technology to your advantage in your L&D content, such as by using a service like Aquifer to create 3D avatars that you can use to communicate information more uniquely.

The ability to face-capture a 3D avatar that represents your brand and speak through them in your L&D content can majorly impact how engaged your audience is.

Test for results

Your methods of adding emotional content to your L&D material may require testing to get the right balance of informative and engaging for your target audience. However, the audience itself can be tested too.

Schools have always known that a little quiz keeps learning mechanisms working properly. You don’t have to test your audience like that but adding a little testing psychology to your L&D content can help retention, which can help create an emotional connection.

Consider posing questions to your audience rather than just statements. Find ways to make your viewers think, rather than do all the thinking for them.

Schedule a demo with Aquifer today to see how you can use modern technology to enhance your L&D content and form the connections that create retention and brand engagement in the modern day.

The Aquifer Blog

Content Trends for 2022 and Beyond
Author Name

Celebrity video, 3D animations, and bite sized videos are all the buzz in 2022. Find out what content trends you should be keeping an eye open for this year.

Button Text
Aquifer brings the first 3D animated celebrity to Cameo with Netflix’s True & the Rainbow Kingdom
Author Name

The popular video messaging service Cameo introduces its first 3D animated character, thanks to a partnership between Guru Studio and Aquifer.

Button Text
Your First 3D Video is on Us
Get a demo that is customized around your unique content needs and workflow pain points.
Get First Video Free