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The digital marketing  team at Paramount Pictures wanted to do something special to promote the release of Rise of the Beasts; get the fan-favorite Transformer, Bumblebee, to make TikTok videos for the @transformersmovie TikTok account and engage with audiences on the platform.  The imaginative animated Tiktok videos fueled engagement, and contributed to the account growing to an astounding 1.2 million followers.

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Aquifer: Empowering Brands with Effortless Storytelling

Aquifer simplifies storytelling for the world's biggest animated brands and IP. The Aquifer team worked closely with the Paramount Pictures teams to seamlessly and rapidly onboard the 3D assets for the legendary Bumblebee character. After onboarding, Aquifer’s technology could breathe life into full animated scenes in minutes. This unprecedented speed in animation creation enabled the @transformersmovie account to publish high-quality videos that featured animated Bumblebee participating in trends, responding to comments, and connecting with fans in a new way.

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Paramount Pictures and Aquifer: A New Production Use-Case

The collaboration with Paramount Pictures represents a powerful use case for Aquifer’s platform; enabling fans to engage with their favorite characters before, during, and after a film's release with near real-time responsiveness. Traditionally, creating custom 3D animated content would require weeks of planning and production cycles. Video concepts would have to be be finalized several weeks in advance to allow for animation time, creating a pipeline of content that isn't responsive to the dynamic conversations taking place in social media. Aquifer's instant animation technology generates high-quality full animated scenes in minutes. From real-time dance trends to engaging fan responses, Aquifer's 3D animated videos brought Bumblebee to life at the speed of today’s social media.

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Bumblebee Takes Center Stage: A Fan-Favorite Sensation

Aquifer's animated Bumblebee quickly stole the spotlight, winning the hearts of fans worldwide. Combined, the videos featuring Bumblebee amassed over 7.2 million total views and nearly 1 million likes, solidifying Bumblebee's position as a favorite of Transformers fans worldwide.

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With Aquifer, Paramount’s BumbleBee campaign has rewritten the playbook for what is possible in marketing films with Animated and CG characters. Our instant 3D animation platform, coupled with Paramount Pictures' innovative content strategy, helped grow the account to 1.2 million followers and many more millions of delighted fans.