The Aquifer Blog

Culture
How Virtual Barbie Helped Mattel Sales Reach 4-Year High
May 16, 2021

Mattel's Q1 2021 sales surged 87% to more than $276 million boosted in part by a renewed demand for the iconic toy. Barbie's YouTube channel and Instagram pages have millions of subscribers. Becoming a virtual influencer may have been the brand's wisest move yet.

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Editorial
How to grow customer engagement with the right animated video
February 9, 2021

Part two of a three-part series: Animating Your Brand. Discover how some of the world's biggest media, B2B, and consumer brands used animation to grow revenue and customer engagement.

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Editorial
Why is animated video popular?
January 31, 2021

Part one of a three-part series: Animating Your Brand. Learn about animation's advantages for lasting brand value and engagement.

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Culture
Happy holidays from our special guest
December 30, 2020

We hired a special guest to deliver our holiday message this year. He was...difficult, but we made it though. Enjoy!

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Features
Our biggest update yet: Introducing Aquifer Flow
December 1, 2020

Our biggest and boldest platform update yet! Read on to learn how to maximize your engagement at a fraction of the cost!

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Editorial
The next Pixar: Started by YOU...with the right technology.
October 12, 2020

We are in the middle of a revolution in filmmaking technology. Soon anyone will be able to make cinematic animated videos!

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